What does Brandunder do?

It reads a company's public website the way a first-time visitor would, and tells you what the company appears to do, who it serves, how clearly it explains itself, what is missing, and what to improve first.

Founders, marketers, brand and growth teams, agencies, and anyone who wants to know how a company comes across from the outside, without needing to know branding, SEO or AI.

What do I need to enter?

A website address such as example.com. A company name also works when we can match it to its website.

How does the analysis work?

We read the homepage and the pages that describe the company, plus public structured data and, where it can be verified, independent sources. Specialist analysis agents assess clarity, positioning, trust, conversion and discoverability. A skeptic challenges weak conclusions, and every score is calculated from the observations behind it.

What do Official, Observed and Inferred mean?

Official means the company states it itself. Observed means we saw it directly on the website or in a source. Inferred means it is our reasoning from the evidence. Unknown means there isn't enough evidence, and Not found means we looked and couldn't find it, which isn't the same as it not existing.

Is this an SEO audit?

No. Search and AI readiness are one part of it, but the main question is whether a person, or a machine, can understand who the company is, what it offers and why it matters.

Does it measure whether AI assistants mention a company?

No. It measures readiness: the signals that help AI assistants identify and describe a company. Actual mentions are not measured, and we never claim they are.

Why did a website fail to analyze?

Some websites block automated visitors, and some are unreachable. When we can't read a site, we say so instead of guessing.

Brandunder | Brand Clarity Check for Any Website

What the analysis covers

Understand how your brand is understood.

One analysis looks at your company the way customers, search engines and AI assistants do.

Company identityWhat you appear to be
PositioningCategory, audience and difference
First impressionWhat visitors get in seconds
TrustProof that backs up your claims
ConversionA clear next step that works
SearchFound, read and described right
AI assistantsReady to be understood by AI
EvidenceEvery finding shows its source

How it works

From your website to a clear answer in five steps.

Step 1
Enter your website
Paste your address. No account, no setup.
Step 2
We read it like a newcomer
Your homepage first, then the pages that describe your company.
Step 3
Every finding is checked
Each conclusion is tied to the exact words or code it came from.
Step 4
You get a clear snapshot
What you appear to be, what's missing, and what to fix first.
Step 5
Fix it and check again
Make the changes, analyze again, and see what changed.

Example results

Don't take our word for it. Read a real report.

Actual analyses of well-known public websites. Pick one.

stripe.com · Fintech

96/100

Brandunder score: Exceptional

Stripe is a financial services platform that helps businesses accept payments, run billing and manage money movement.

Inferred

Key signals

Positioning clarityStrong
Brand clarityStrong
Website clarityStrong
TrustStrong
Conversion readinessStrong
Search readinessStrong
AI visibility readinessStrong

Most important observation

The difference isn't stated outright; visitors have to work it out.

What's missing

Differentiation is statedMissing
Publishes expertise on its topicMissing
Structured facts beyond the company nameWeak

Priority 01

Say what makes you different

State one or two specific differences (approach, speed, specialization, guarantee) near the top of the homepage.

Medium impact, medium effort

Real analysis of the public website stripe.com, recorded 18 October 2026. Not a customer; nothing here is invented.

01Company identity
02Executive summary
03Key signals
04Says vs. communicates
05What's missing
06Priority actions

After the report

Your report is ready. Here's what you do next.

Four steps, from your report to a clearer website.

Top of your report
Step 1: Read your top priorities
Your score, and the changes that matter most for your website.
End of your report
Step 2: Open your action plan
What to do, in order, and why the first step comes first.
On your website
Step 3: Make the first change
Start with step 1: it says what was found and what to change.
When it's live
Step 4: Analyze again
See what changed, and get your next step.

Step 3, in a real report

The plan names what was found on the website and the one change to make first. Want every step laid out? The Brand Deep Dive adds where each change goes, example wording and a checklist.

Analyze your website

Start here

Name your product or service at the top

What we found: The opening section doesn't name a product, service or category.

On the page: “Get to work, with a lot less work Dropbox delivers tools that help you collaborate with ease, move work forward faster, and keep it all safe. Try Dropbox free”

What to do

Mention the concrete product or service category in the headline or the line under it.

Then: the next steps in the plan, and analyze again to see whether the page now says what it offers.

A real finding from Brandunder's analysis of dropbox.com on 18 October 2026, shown as an example.

What it finds

The problems that cost you attention, trust and customers.

Every result is specific to your website. These are the kinds of findings that come up most.

Unclear positioning
The headline describes a feeling, not a category, so visitors can't tell what you are.
No named audience
The site never says who it is for, so the right people don't recognize themselves.
Thin proof
Claims without testimonials, case studies or numbers that back them up.
A hidden next step
No clear action at the top of the page, or one that leads nowhere useful.
Gaps between pages
The homepage, about page and outside sources describe different companies.
Invisible to machines
Missing structured information, or content AI assistants and search engines can't read.

Why it matters

Your brand is already being evaluated online.

Before people contact, compare, recommend or buy from a company, they may meet it through its website, search results, social profiles, reviews and articles. Brandunder shows what that presence actually communicates.

McKinsey & Company, The surprising economics of B2B growth (Global B2B Pulse), 2026

Your digital presence is part of how your brand is understood.

See what your brand looks like from the outside

What clarity changes

A clear company is easier to find, trust and choose.

Visitors decide in seconds

If the top of your homepage doesn't say what you do and for whom, most people leave before they find out.

Machines read you too

Search engines and AI assistants describe your company from what your website makes clear. Gaps get filled with guesses.

Fix what matters, not everything

You get three priorities, ranked by impact and effort, instead of a hundred-item audit.

See what your website says about your company.

It takes about a minute. No account needed.

Or try:

Brand clarity check for any website.

Understand how your brand is understood.

From your website to a clear answer in five steps.

Enter your website

We read it like a newcomer

Every finding is checked

You get a clear snapshot

Fix it and check again