Founders, marketers, brand and growth teams, agencies, and anyone who wants to know how a company comes across from the outside, without needing to know branding, SEO or AI.

What do I need to enter?

A website address such as example.com. A company name also works when we can match it to its website.

How does the analysis work?

We read the homepage and the pages that describe the company, plus public structured data and, where it can be verified, independent sources. Specialist analysis agents assess clarity, positioning, trust, conversion and discoverability. A skeptic challenges weak conclusions, and every score is calculated from the observations behind it.

What do Official, Observed and Inferred mean?

Official means the company states it itself. Observed means we saw it directly on the website or in a source. Inferred means it is our reasoning from the evidence. Unknown means there isn't enough evidence, and Not found means we looked and couldn't find it, which isn't the same as it not existing.

Is this an SEO audit?

No. Search and AI readiness are one part of it, but the main question is whether a person, or a machine, can understand who the company is, what it offers and why it matters.

Does it measure whether AI assistants mention a company?

No. It measures readiness: the signals that help AI assistants identify and describe a company. Actual mentions are not measured, and we never claim they are.

Why did a website fail to analyze?

Some websites block automated visitors, and some are unreachable. When we can't read a site, we say so instead of guessing.

brandunder: See any company from the outside

What the analysis covers

Understand how your brand is understood.

One analysis looks at your company the way customers, search engines and AI assistants do.

Company identityWhat you appear to be
PositioningCategory, audience and difference
First impressionWhat visitors get in seconds
TrustProof that backs up your claims
ConversionA clear next step that works
SearchFound, read and described right
AI assistantsReady to be understood by AI
EvidenceEvery finding shows its source

How it works

From your website to a clear answer in five steps.

Step 1
Enter your website
Paste your address. No account, no setup.
Step 2
We read it like a newcomer
Your homepage first, then the pages that describe your company.
Step 3
Every finding is checked
Each conclusion is tied to the exact words or code it came from.
Step 4
You get a clear snapshot
What you appear to be, what's missing, and what to fix first.
Step 5
Fix it and check again
Make the changes, analyze again, and see what changed.

Example results

Don't take our word for it. Read a real report.

Actual analyses of well-known public websites. Pick one.

stripe.com · Fintech

95/100

brandunder score: Exceptional

Stripe appears to be a fintech company for businesses of all sizes.

Inferred

Key signals

Positioning clarityStrong
Brand clarityStrong
Website clarityStrong
TrustStrong
Conversion readinessStrong
Search readinessStrong
AI visibility readinessStrong

Most important observation

Contact details are missing or incomplete.

What's missing

Differentiation is statedMissing
Publishes expertise on its topicMissing
Single main headingWeak

Priority 01

Publish clear contact details

Show an email, phone number and, if relevant, an address in the footer and on a contact page.

Low impact, low effort

Real analysis of the public website stripe.com, recorded 6 October 2026. Not a customer; nothing here is invented.

01Company identity
02Executive summary
03Key signals
04Says vs. communicates
05What's missing
06Priority actions

What it finds

The problems that cost you attention, trust and customers.

Every result is specific to your website. These are the kinds of findings that come up most.

Unclear positioning
The headline describes a feeling, not a category, so visitors can't tell what you are.
No named audience
The site never says who it is for, so the right people don't recognize themselves.
Thin proof
Claims without testimonials, case studies or numbers that back them up.
A hidden next step
No clear action at the top of the page, or one that leads nowhere useful.
Gaps between pages
The homepage, about page and outside sources describe different companies.
Invisible to machines
Missing structured information, or content AI assistants and search engines can't read.

Why it matters

Your brand is already being evaluated online.

Before people contact, compare, recommend or buy from a company, they may meet it through its website, search results, social profiles, reviews and articles. brandunder shows what that presence actually communicates.

B2B
10 channels
B2B buyers use an average of ten channels across the purchasing journey, moving between in-person, remote and digital interactions.
McKinsey & CompanyThe surprising economics of B2B growth (Global B2B Pulse), 2026
B2B
About 1/3
71% of surveyed B2B companies offer e-commerce, and among them roughly one-third of revenue now flows through digital channels.
McKinsey & CompanyThe surprising economics of B2B growth (Global B2B Pulse), 2026
Consumers
32%
On average, 32% of surveyed consumers use social media for product research, up from 27% in 2023.
McKinsey & CompanyState of the Consumer 2025, 2025
Consumers
43%
43% of consumers want to research and compare their options, and digital channels outperform traditional media in both information discovery and purchase conversion.
Boston Consulting GroupThe Research-Led Consumer Journey Is Changing the Rules of Marketing Influence, 2026

Your digital presence is part of how your brand is understood.

See what your brand looks like from the outside

What clarity changes

A clear company is easier to find, trust and choose.

Visitors decide in seconds

If the top of your homepage doesn't say what you do and for whom, most people leave before they find out.

Machines read you too

Search engines and AI assistants describe your company from what your website makes clear. Gaps get filled with guesses.

Fix what matters, not everything

You get three priorities, ranked by impact and effort, instead of a hundred-item audit.

FAQ

What does brandunder do?

It reads a company's public website the way a first-time visitor would, and tells you what the company appears to do, who it serves, how clearly it explains itself, what is missing, and what to improve first.

See what your website says about your company.

It takes about a minute. No account needed.

Or try:

Brand clarity check for any website.

Understand how your brand is understood.

From your website to a clear answer in five steps.

Enter your website

We read it like a newcomer

Every finding is checked

You get a clear snapshot

Fix it and check again