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Everything about running an analysis, reading the results and the detailed analysis.
Using brandunder
Reading results
- Understanding scoresHow the brandunder score, the three dimensions and their metrics are calculated and should be read.
- Understanding evidenceEvery finding is tied to its source. Here is how to read the evidence markers.
- Understanding confidenceWhat High, Medium, Low and Unknown confidence mean, and why uncertainty never lowers a score.
- Understanding recommendationsWhy you see at most three key opportunities, and how actions are prioritized.