Why brandunder
brandunder tells a brand how clearly it is understood.
Understanding, not value
A globally famous brand can have a website that explains very little, and a small brand can communicate with exceptional clarity. brandunder never confuses the two. Fame does not raise a score, and being new does not lower one; authority and maturity are shown as context beside the score.
Evidence for every finding
Every conclusion is tied to the exact words, code or source it came from. You can open any metric and see why it scored the way it did, what is working and what could improve.
No checklist scoring
A missing About page or audience sentence is not automatically a failure. Brands convey meaning through navigation, product architecture, customer stories and outside sources. When several signals point to the same meaning, brandunder counts it.
Unknown means unknown
When the evidence is not enough, the result says unknown instead of guessing low. Conversion rates, rankings and AI mentions are never estimated without the data to measure them.
Fewer, better actions
At most three key opportunities, each with the problem, the evidence, the action and the metric it should improve. Analyze again after changes to see what moved.