Checklist

Brand launch checklist

A new brand has no authority yet, so clarity and consistency carry everything. Make sure the story is the same everywhere it appears.

Identity

  • One name used in the logo, titles, footer and structured data.
  • A logo that is identifiable in the page code.
  • A one-sentence definition: what it is, for whom, with what outcome.

Positioning

  • The category is named on the homepage.
  • Main audiences have their own paths or sections.
  • One or two specific differences are stated and supported.

Consistency

  • Social profiles use the same name, logo and description.
  • Organization structured data lists the profiles (sameAs).
  • Tone of voice principles are written down and applied to key pages.