Checklist

Content architecture checklist

Use this list when planning or auditing a content section, blog or resource center.

Structure

  • Each core topic has an overview page.
  • Supporting pages link to the overview in context, and back.
  • No important page is reachable only through the menu.

Journey coverage

  • Discovery: articles for people with a problem.
  • Education: guides and answers to common questions.
  • Consideration: product or service pages.
  • Evaluation: pricing, comparisons and customer stories.
  • Conversion: a clear way to sign up, buy or get in touch.

Quality

  • Each page has one purpose and one audience.
  • Pages with the same purpose are merged or differentiated.
  • Key pages show when they were last updated.