Checklist

Digital brand presence checklist

Do this review every few months, or after any significant change to your website or positioning.

Search

  • Search for your brand name and read the snippets as a stranger would.
  • The snippet description matches your homepage message.

Profiles and sources

  • Social and directory profiles use the same name and description.
  • Outdated profiles are updated or removed.
  • Knowledge base entries, if any, are accurate.

Website

  • The information your kind of business is expected to publish exists.
  • Nothing important is buried far down the homepage.
  • Contact and policy pages are current.