Checklist

Website launch checklist

Run through this list before launch. Each item is something a newcomer, a search engine or an AI assistant will notice.

First screen

  • The headline names what you do in plain words.
  • A supporting line says who it is for and why it matters.
  • One clear next step is visible without scrolling.

Pages people expect

  • An About page or equivalent explains who is behind the company.
  • Products or services have their own pages.
  • Contact details are easy to find.
  • Privacy policy and terms are published.
  • Pricing is visible if your kind of business usually shows it.

Technical basics

  • Search engines may crawl and index the site.
  • Every page has a unique title and meta description.
  • A sitemap is published and robots.txt is intentional.
  • The main content is readable without JavaScript.
  • The site is served over HTTPS.

After launch

  • Run a BrandUnder analysis to get a baseline.
  • Fix the key opportunities, then re-analyze to see what changed.