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BrandUnder vs website graders
Website graders give fast scores for performance, mobile friendliness or SEO basics. BrandUnder is also fast, but it is built around brand understanding and explains every score.
| Aspect | BrandUnder | Website grader |
|---|---|---|
| What is scored | Brand Understanding, Digital Expression, Search & AI Readiness. | Usually performance, mobile and SEO basics. |
| Explanation | Every metric has why, evidence, what works and what to improve. | Often a number with a short list of issues. |
| Missing information | Unknown stays unknown; it does not lower the score. | Often counted as a fail. |
| Context | Expectations depend on the kind of business. | Usually the same checks for every site. |
- What is scored
- BrandUnderBrand Understanding, Digital Expression, Search & AI Readiness.
- Website graderUsually performance, mobile and SEO basics.
- Explanation
- BrandUnderEvery metric has why, evidence, what works and what to improve.
- Website graderOften a number with a short list of issues.
- Missing information
- BrandUnderUnknown stays unknown; it does not lower the score.
- Website graderOften counted as a fail.
- Context
- BrandUnderExpectations depend on the kind of business.
- Website graderUsually the same checks for every site.
Choose BrandUnder when
- You want to understand how your brand comes across and what to change first.
Choose a website grader when
- You only need page speed or mobile performance numbers.
A grader tells you whether pages are fast. BrandUnder tells you whether they are understood.