AI visibility: how assistants understand your brand

Understandability before visibility

Before an AI assistant can mention your brand accurately, it has to understand it: what you are, what you offer, who you serve. That understanding comes from the same signals people use, plus a few that matter especially to machines.

Signals that help machines

• Content readable without JavaScript.
• Organization structured data and consistent facts across pages.
• A plain definition sentence on the homepage and About page.
• Structured information about products, services and FAQs.
• Answers written directly, and an llms.txt summary if you choose to publish one.

Be careful with claims

Whether a specific assistant mentions or recommends a brand can only be measured by testing that assistant. Any tool that reports AI rankings without such testing is guessing. BrandUnder measures readiness and says so.