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GEO: generative engine optimization
How generative AI systems decide which sources to understand and cite, and how to make your brand a clear, citable source.
Readiness, not guarantees
Generative engines build answers from sources they can understand and trust. No one can guarantee that an AI assistant will recommend a brand; what you can do is make your brand easy to understand and easy to cite. BrandUnder reports this as generative readiness, never as measured AI visibility.
What makes a brand citable
- A clear entity: one name, one definition, consistent facts.
- Specific, quotable statements: numbers, results, scope and dates, stated plainly.
- Depth on your core topics rather than thin coverage of many.
- Named people and authors who stand behind the content.
- Outside confirmation: profiles and knowledge bases that agree with your own description.
Access matters
Decide deliberately which AI crawlers may read your site. Blocking them is a legitimate choice, but assistants that cannot read your pages may describe you from outdated or third-party sources instead.